Bangkok (June 10, 2019) – AP Thailand, a leading real estate developer and pioneer in creating a blueprint for a better quality of life for everyone in society, under the vision “AP WORLD, A Vision for Quality of Life”, has officially launched 3 latest service innovations aimed at enhancing quality of life: “KATSAN”, a 24-hour Personal Guardian; “HOMEWISER”, a home maintenance expert with a preventive maintenance concept; and “YourNextU”, an innovative Learning Buffet Model. These initiatives aim to set new standards for society through investments in independent businesses managed by professional teams under the names ‘Claymore’ and ‘SEAC’, developed using the Stanford Design Thinking process to address ‘unmet needs’. They will be piloted to enhance the quality of life for AP customers and will be available to the general public, not limited to AP clients only.

          Mr. Witakarn Janthawimon Deputy Managing Director of Corporate Strategy and Innovation at AP Thailand Group stated, “With the announcement of our new vision ‘AP WORLD, A Vision for Quality of Life’, AP aims to create a blueprint for a better quality of life in the future by expanding beyond real estate development into other businesses. Today marks a significant starting point for AP Thailand Group as we deliver our mission of enhancing quality of life for society with 3 new service innovations, developed for the first time by a Thai innovation team: ‘KATSAN’, ‘HOMEWISER’, and ‘YourNextU’, addressing 1) safety for tomorrow, 2) preventive home maintenance, and 3) developing quality individuals through enhanced education, reinforcing our mission to set new standards for living.”

          “These 3 service innovations have been created by a team of Thai experts working independently from AP, named ‘Claymore’ and ‘SEAC’, using the Stanford Design Thinking process as a primary tool to develop innovations that meet ‘unmet needs’. ‘Claymore’ has developed two key service innovations: ‘KATSAN’, a 24-hour Personal Guardian, and ‘HOMEWISER’, a home maintenance expert with a preventive maintenance concept. Meanwhile, ‘SEAC’ is another AP business that promotes the development of knowledge and skills for individuals in organizations and society through the innovative learning system ‘YourNextU’, characterized by the Learning Buffet Model, offering unlimited learning opportunities with over 300 courses, both in-class and online. All three service innovations are ready for pilot implementation to enhance the quality of life for AP customers and to provide services to the general public, regardless of whether they reside in AP projects, in line with our intent to improve the quality of life for everyone in society,” Mr. Witakarn added.

          Service innovations for safety and preventive home maintenance by Claymore Co., Ltd. include:

  • ‘KATSAN’ – An innovative design for quality of life that elevates the standard of safety management within residential communities to a new dimension by understanding the deep-seated unmet needs regarding the selection of external personnel entering the project, alongside the use of modern technology such as Computer Vision and reliable AI processing. ‘KATSAN’ is thus a 24-hour Personal Guardian, ready to ensure safety in all aspects of living within residential communities, reducing errors that may arise from negligence, with a focus on Security Matrix, intelligent entry-exit processing through license plate recognition, and various other safety management functions that connect homeowners (Users), property management teams, and security teams to the community's main database, operating and receiving results simultaneously across all three sectors in real-time.
  • ‘HOMEWISER’ – An innovative design for quality of life that provides peace of mind in home maintenance in a new dimension, serving as a Personal Home Advisor throughout the residence. It differs with a preventive maintenance concept through Home Health Check & Planning, where experts conduct checks and plan for home health, systematically recording various data in a database that is easily accessible for both homeowners and service teams, preventing damage with an automatic alert system when devices or systems within the home require maintenance, along with additional on-demand services that residents can choose according to their needs.

          Ms. Niphatra Tangpachoteviwat Executive Director of the ASEAN Lifelong Learning Development and Promotion Center or SEAC stated, “SEAC aims to be part of creating a lifelong learning society that everyone can access anytime, anywhere. Today, the wave of Digital Disruption has rapidly outdated the knowledge and skills of individuals. Many are beginning to realize the importance of re-skilling to keep pace with the changing world. We are committed to creating and designing innovations and learning ecosystems that respond to the changes in the world, lifestyles, and learning styles of people of all ages, to continue our mission of delivering quality of life to everyone in society.”

          ‘YourNextU’ An innovative design aimed at disrupting education for the first time in the world with a distinct point of being a World-Class Education Service featuring the Learning Buffet Model, allowing for endless learning and unlimited repetition with over 300 world-class courses, combining various learning formats: 1. Classroom – attending classes with experts in various courses; 2. Social Learning – learning through experience exchange, information, or stories from experts, successful entrepreneurs, or thought leaders through various special activities to create a quality learning community; 3. Online – learning content through an online learning program that has been carefully selected for quality, with international standards and subtitles, allowing learners to choose their preferred time and location; 4. Library – a knowledge repository where learners can download unlimited resources to create their own “success manuals” for immediate application and continuous learning.

          Students can freely choose topics and learning formats that suit themselves, with no limits on topics or the number of times within a year. Additionally, new courses are updated every month to ensure they remain current and can be adapted to the situations and needs of learners, such as the Design Thinking course from Stanford University, the Outward Mindset course from The Arbinger Institute, the Self-Leadership course from The Ken Blanchard Companies, and many courses aimed at developing new skills to meet the demands of the 4.0 era. All content will be developed in collaboration with course owners to fit the social and cultural context, enabling learners to apply it to their work and daily lives. Breaking all barriers to accessing new educational opportunities with a service fee of only 12,000 THB/year

Thank you for the information from www.apthai.com